Color psychology is the study of hues as a determinant of human behaviours.Colors have qualities that can cause certain emotions in people.Color psychology is widely used in designing,marketing and branding.
The same color can also have different meanings that are dependent on our upbringing, gender, location, values, and a variety of other factors.
The psychology involved in various colors are depicted as follows:
BLUE :- Trust,Stability,Calm,Sadness,Confidence,Associated with intellect and Competence,Peaceful,Tranquility,Persistence,Independent
RED :- Love,Aggression,Warning,Lust,Danger,Creation,Survival,Vitality,Passion,Determination
GREEN:-
Growth,Renewal of life, Prosperity,Security,Refreshment,
Good luck,Health, Jealousy YELLOW:-
Hope,Happiness,Cheerfulness,Fun ,Enthusiasm,Optimism,Originality,Wisdom,Good-humored,
ORANGE:-Joy,Warmth,Heat,Sunshine,Enthusiasm,Creativity,Success,Auspicious,Encouragement,Change,Determination,Health,Stimulation,Fun,Enjoyment,Balance,Freedom,Sexuality,Expression and Fascination,Divine
WHITE:-
Peace,Purity,Innocence,Light,Goodness,Heaven,Safety,Brilliance,Illuminance,Softness,Sincerity,Faith,Understanding,Spirituality,Protection,Perfection,Beginnings,Cleanliness,Virginity
BLACK:-
Power,Fear,Mystery,Evil,Death,Strength,Elegance,Sophistication,Authority,Formality,Aggression,Rebellion
Modern,High-tech,Sleek,Classiness,Gentle,Strong values
GOLD :-
Knowledge,Wisdom of aging,Gracious,Wealth,Prestige,Power,Extravagance,Generosity,Justice
PEACH :-
Positivism,Rejuvenating,Calm,Communication,Earnesty,Shelter,Modesty,Charm
BROWN :-
Natural and Organic,Hearth,Stability,Reliability,Approachability,Nutrition,Health,Goodness,Feeling of wholesomeness
TURQUOISE:-
Refreshing,Feminine,Calming,Sophisticated,Energy,Wisdom,Serenity,Wholeness,Creativity,Balance,Good luck,Spiritual,Grounding,Friendship,Love,Joy,Patience,Tranquility,Intuition,Loyalty
Balance, Calm,Minimal,Mature,Intelligence,Neutral,reliable,Solid,Stability,Sleek